Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd — complete with tried-and-tested examples. BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers. Now that fantastic deals are table stakes, it can feel like shouting into a crowded…
A community business strategist gives her best tips for monetizing your social media audience through the power of community. When I was building a social media audience for an e-commerce company I ran a few years ago, the go-to options for monetizing that audience never appealed to me. It felt like advertising or brand sponsorships…
If you always feel like you’re chasing the tail-end of audio trends on the app, you’ve come to the right place. In this article, I’ll guide you through all the methods you can use to find the most popular music and sounds on Instagram before they drop off the charts. Choosing the perfect audio to…
In this article, I assess how X Premium affected the performance of my posts and whether it’s worth it. X, formerly known as Twitter, has gone through a lot of changes since its ownership changed hands in November 2022. One of the most notable ones is its paid tier, which has seen name and design…
Consumer sentiments and shopping habits are changing. In this article, we highlight alternative approaches to Black Friday for businesses. We’ve all been part of the rush to figure out gifts for family and friends as the holiday season approaches. Many companies even recommend starting holiday shopping (plus social media and email marketing campaigns) months early…
For small businesses, a little visibility can go a long way. And there’s no better time for visibility than Small Business Saturday. In this article, we share some of what our favourite small businesses are posting on Small Business Saturday. For small businesses, a little visibility can go a long way. And there’s no better…
Estrogen fluctuations, in particular, are a surprisingly common trigger. It’s no secret that Hailey Bieber has great taste. From her signature slick-back bun (so chic) down to her ridiculously radiant skin- and makeup routine, we swoon over just about everything she does. While we intend to find her beauty must-haves on mega-discount this Black Friday, it’s actually…
“They help to structure what I’m doing.” On first thought, the idea of a “skin-care fridge” might seem like one of those passing trends that has no real function beyond looking aesthetically pleasing on your social media feeds. But, board-certified dermatologist Hadley King, MD, FAAD, says there are real benefits to owning a skin-care fridge…
While the therapeutic benefits of a sauna sweat sesh speak for themselves—stress relief, detoxification, and a boost in circulation, to name a few—most of us only get to use a sauna when we’re visiting a spa or fitness facility. But what if you could experience these effects from the comfort of your home, without having to…
The hottest recovery tool around. One of the best thing about the holidays—aside from all the food, friends, and seasonal joy—is creating fun and festive makeup looks that are an amped-up version of your usual vibe. Sparkles? Check. Silver, gold, and all the bold colors? Check, check, and check. The sky is really the limit…
