Social media is an effective, low-cost way to market your company’s products or services, and is also a great way to keep customers engaged while expressing your brand’s mission. However, to make the most of a platform’s potential, you need to be active and strategic, which can require your entire team’s involvement. To get your…
By John Pickel The views and opinions expressed in this article are those of the author and do not necessarily reflect those of AllBusiness.com. This year, an important trade and customs law known as de minimis, or as most small businesses know it, “Section 321” has become the topic of an intense trade policy debate….
When you’re a micropreneur like I am, you have no buffer between you and the client. If you have a client who is … let’s say, challenging, you can’t pawn them off on a junior staffer. And yet, I fully believe that you should love the projects you work on and the people you work…
When I started my content marketing firm as a solopreneur in 2006, I made a deliberate effort to make it look bigger than it was. I used “we” instead of “I” on my website. I donned a corporate look that said, “We’re serious about business and you should hire us.” I kept myself at a…
Do you want to have more focus, more time, and more clarity about your business? The KonMari method could be the answer. KonMari is the decluttering method created by Marie Kondo, a Japanese organizational expert whose Netflix show Tidying Up With Marie Kondo has become a surprise hit. Kondo is the author of the bestselling…
Is the thought of writing a business plan holding you back from starting a business? If you’re eager to get your business idea off the ground—without the drudgery of creating a massive document first—a business model canvas for startups might be right for you. What is a business model canvas for startups? A business model…
By Dawn Carrington Storytelling is about creating a narrative that engages and captivates an audience. In PR, it conveys a brand’s message and values in a way that’s relatable, emotional, and memorable. Storytelling should become a vital component of a business’s PR strategy because it offers: 1. An emotional connection. Storytelling allows your business to…
By Lesley J. Voss AI tools for content creation are super popular today, and no wonder: They help small business owners and marketers save time and money. Tools like ChatGPT generate content assets in seconds. Their texts look like they were written by humans, and plagiarism checkers see them as original and ready for publishing….
Employers look for a variety of qualities and traits in job candidates. While you’ll always want to highlight the hard skills that are relevant to the position you’re applying for, there are also soft skills that could help you land a job, even if you’re a little less qualified than the other candidates. Because it’s…
Larger businesses often have access to a wide variety of funding options—including investors, shareholders, or previous business reserves—and can usually draw from these sources. This isn’t the case for most solopreneurs and small businesses, which can have a difficult time obtaining needed resources. No matter how efficiently a company uses its available funds, if there…
