Humor: This category covers topics related to humor, lightheartedness, and entertainment. Posts in this category might include jokes, funny stories, or cartoons.
By Brett Farmiloe In a competitive market, earning the trust of your customers has become more important than ever. From being proactive in communicating with customers to avoiding overhyping your offerings, business owners and marketing experts share their best tactics for building trust and credibility with your audience. How to build trust with your customers…
By John Unger A great PR campaign can accomplish many things. It can restore the damaged reputation of a celebrity who was caught doing some misdeed; it can save a company from ruin; it can make a fledgling company a huge success. A great PR campaign can even salvage a political campaign. In the last…
If you’ve formed your business as a corporation or limited liability company (LLC), you’re required to maintain a registered agent in your company’s home state (and any other states where you’ve filed to operate your business). A registered agent is a company or individual a business entity designates to receive service of process notifications (e.g.,…
Highly motivated employees often find their motivation from working in a pleasant office environment. It is to your advantage to make your workplace a happy place for your employees—the more they can play and relieve stress, the harder and more efficiently they’ll work. We’ve rounded up a solid list of creative, action-oriented ideas to help…
By Pavel Shynkarenko Word-of-mouth marketing is one of the most effective ways to generate new leads. Last year, 45.2% of our leads that came to us through the recommendation of a B2C client ended up becoming paying customers and generated 48% of our total revenues. This represents the highest conversion rate among all of our…
On May 11, 2023, crucial changes to the Small Business Administration’s (SBA) 7(a) and 504 loan programs went into effect, aimed at streamlining the loan application process, expanding the number and types of lenders, and relaxing regulations in order to reach more small businesses, especially those in underserved communities. While these changes may offer much-needed…
By Rob Swystun Developing a content strategy isn’t just about providing your prospective customers with useful information that showcases your expertise in an organized way. It’s also about finding and answering questions your competitors aren’t addressing. Your prospective customers may have an information gap about what they are purchasing. The information gap in this case…
By Marsha Acker We could make a career of studying and learning the different models of leadership that exist in our world. However, while all these models may be helpful and certainly serve to inspire and provoke our thinking, here’s what I know to be true: the most profound shift we can make as leaders…
I’ve been asked, “If an employer requires diversity training that includes content that states sexual orientation is something out of your control and you disagree with this as a religious belief, can you respectfully decline to imply agreement by completing the course?” “Hey Pat, I’m going to learn how to sexually harass you this morning!”…
By Dean Kaplan The long-held dream of winning millions in VC funding has turned into a nightmare for some startup founders who found out too late that equity funding wasn’t all they hoped it would be. Some wish they hadn’t given up such a large share of their company’s value (and the control that goes…
