By Myra Singh “The biggest risk is not taking any risk. In a world that’s changing very quickly, the only strategy that’s guaranteed to fail is not taking risks.” These words of wisdom are from Mark Zuckerberg, chairman and CEO of Facebook, the world’s most popular social media platform. Zuckerberg also ranks among the richest…
Is it ever appropriate to fire a highly productive employee? The question itself might seem counterintuitive. Why would you ever want to let go of your best employee? It may or may not come as a surprise that a worker can be technically excellent at their job while also being a drain in other areas….
Whether you’re just starting a small business or have been in business for a while, you will invariably encounter situations, often legal, where you’re unsure what to do or where to go to get the right answers. That’s why Charley Moore founded Rocket Lawyer in 2008—so small business owners could get access to legal advice…
By Nikita Virag The IT department is pivotal in any business’s growth and success. Having a robust IT framework not only fosters innovation, but also enhances productivity and efficiency. However, building an IT team can be a challenge. Many businesses, especially small and mid-sized enterprises, face the dilemma of having to choose whether to have…
There’s been a lot of talk around quiet quitting. This is the trend where employees put in a minimal amount of effort just to get through the workday. Although this trend is disturbing, we need to take a look at some underlying factors that contribute. Nothing has been the same since Covid. Lives have changed,…
By Veronica Fernandez The year 2023 can aptly be summed up as a year of exploration, with the remarkable debut and early applications of generative artificial intelligence (AI). As this technology continues to rapidly advance, 2024 marks a significant turning point for people and businesses alike, moving beyond the concept of AI and its influence…
By Debarghya (Deedy) Das In the quarter-century since its inception, Google has developed an intense choke hold on the search engine marketplace. Recently, though, users and industry experts have seen a sharp decline in the quality of Google searches. Queries are likely to net ads, search-engine-optimized spam, and duplicate results. Meanwhile, as ChatGPT quickly passes…
By JC Serrano Knowing your audience is key when implementing digital marketing strategies for your growing business. The general rule for building websites and writing content is to cater to your audience’s preferences and needs. Otherwise, you won’t reach the right people. One defining quality of your audience is their language. Much like audience demographics,…
By Ivana Katz Imagine, you have arrived at a networking event and the host introduces you to Richard, a cleaning company owner. Just as you politely smile and shake Richard’s hand, he starts telling you about the most advanced floor polisher he’s bought, and the green commercial grade disinfectant he uses, and the fact that…
By Lotte Reford In an era of “-isms,” ageism is one of the less considered. But there’s a bias in marketing, and it leads to brands missing out. Let’s take a look at the facts: Older consumers are the biggest annual spenders in the United States; They hold most of the nation’s wealth; Yet only…