Members of Generation Z (sometimes called Zoomers) are coming of age. The leading edge of the generation is entering the workforce and ready to spend money. But before you can sell to them, you need to know what Gen Z cares about and how they shop. Insider Intelligence recently talked to Zoomers to find out…
To find out what rural people felt were their biggest challenges, SaveYour.Town and SmallBizSurvival.com surveyed 315 rural people from the US, Canada and Australia between November 2022 and January 2023. The results make up this fifth edition of the Survey of Rural Challenges. Download the PDF Report Survey of Rural Challenges 2023 by debworks Top conclusions…
Recently I attended the OU (University of Oklahoma) Institute for Quality Communities (IQC) Placemaking Conference This was the 10th annual event. There were 600 people attending from 40 counties in Oklahoma and 6 surrounding states. I attended the 2017 event along with my colleague Deb Brown. The focus was inevitably on big cities, but I…
Guest post by Jeremy Zeller Do your homework – WHO WILL BE ATTENDING the event? Cater to that audience. Families, College students, Car enthusiasts, Cosplay…yes, even them. If you do not want to keep your store open, set up a SIDEWALK STAND or TABLE and sell there. An assortment of products and swag to just…
With the rise of remote work, more people move to small towns even temporarily to work remotely. Small town businesses have the opportunity to tap remote workers as new customers. Why remote workers are hard to market to New residents who work remotely can be hard to find: they aren’t all working at the same…
Starting a laundromat involves a lot of up front expenses, unless you do it the Idea Friendly Way Lots of small towns have no self-service laundry facilities, so it’s a smart business to start. It also adds a valuable service and amenity to build your community. Laundromats are notoriously expensive to get started, and…
This fall, we will be participating in Global Entrepreneurship Week. Here’s your preview of what to expect from Nov 13-19, 2023. The challenge of rural entrepreneurship Rural entrepreneurs and small town businesses face extra challenges including online competition, limited workforce and even finding a usable building. Today, creative entrepreneurs are using new innovative business…
I attended the Folklife in the South Conference in Lake Guntersville, Alabama in June 2023. It was a gathering of community leaders, folklorists, traditional artists, educators, documentarians, and other cultural workers. We came together to hear the stories of work in the field, explore different avenues of folklife in the South and to meet and…
A standing-room-only crowd participated with rural speaker Becky McCray sharing ways to tap the popularity of small businesses to Pull Your Town Together: Overcoming Divisiveness at the Main Street Now National Conference by Main Street America in Boston in 2023. Small businesses are trusted – tap that trust For rural communities with struggling…
Main Street districts employ almost as many people as Amazon Hannah White, Interim President and CEO of Main Street America, dropped this little statistic at the Main Street Now National Conference in Boston in 2023. Designated Main Street Districts in the US include over 1.1 million jobs, almost as many people as Amazon. Amazon’s approximately…
